What is Digital Marketing Means? Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers.
This includes Internet, mobile, social media marketing and any other form of digital media.
Also, it encompassing things like Banner Advertising, Search Engines Optimization (SEO), Pay Per Click (PPC), E-Mail and instant messaging.
For example, if a company is trying to promote a new product release, they could send out an email message or text campaign individually.
An email could be sent to a list of potential customers with a special offer for those that also include their cell phone number. A couple of days later, a follow up campaign would be sent via text message (SMS) with the special offer.